US number-two Olivia Fiechter has partnered with Cross Court Analytics in a bid to add “a new and exciting dimension” to how she approaches her game.
Cross Court Analytics claims it is the first company to bring the statistical rigour often employed in other elite sports to the world of squash.
The York-based company’s software typically analyses between 6,000 and 10,000 data points per match to provide players, coaches and media organisations with insight into each player’s game, and how improvements can be made.
Turning squash into science
Cross Court Analytics’ data has been used by Squash TV commentators to aid their understanding of how top players are winning their points. This includes at last year’s World Championship finals in Cairo.
“My coaches and I do our best to study and understand my game through match analysis and on court sessions, but now thanks to the extremely thorough reports from Cross Court Analytics, it has added such a new and exciting dimension to how we think about my game and its strengths and weaknesses,” Fiechter said.
She added: “These reports are not only an incredible tool for players looking to gain data-driven insights into their technical and tactical patterns of play, but I believe these reports are a game changer for coaches, promoters, and commentators as well. If you follow any other major sports, broadcasters are constantly using stats and data to enhance the spectator experience, and I really hope our sport takes full advantage of the incredible work being done by CCA to do the same.”
Fiechter’s partnership follows a similar partnership Cross Court Analytics forged with her compatriot Amanda Sobhy (pictured below) in October 2022.